BGE Brand Awareness & Anniversary Campaign
I designed and executed a comprehensive digital advertising campaign to support BGE’s brand awareness initiatives, specifically highlighting the firm's 50th Anniversary and its feature in the ENR Anniversary Showcase. This collection features dynamic HTML5 display banners currently live in market, as well as full-page digital ad placements within industry publications. The designs prioritize high-level brand reputation over direct conversion, translating the corporate visual identity into polished, cohesive assets across different digital formats. By increasing market visibility, this campaign serves a dual purpose: attracting potential clients while simultaneously positioning the brand as a desirable, stable workplace for top talent.