BGE Performance Creative & Digital Display

To support BGE’s aggressive growth targets and 50th Anniversary milestone, I architected a scalable digital advertising framework designed to maximize brand visibility across multiple tiers of engagement. By leveraging dynamic HTML5 animation and a unified visual system, I ensured that BGE maintained a cohesive, premium brand voice whether the audience was a national stakeholder or a local prospect.

The strategy required a rigorous dual-channel approach:

1. National Authority: High-impact, full-page digital placements in the ENR Anniversary Showcase to establish industry prestige.

2. Precision Targeting: A suite of geo-targeted HTML5 display campaigns deployed in key growth markets to drive local brand awareness.

This collection demonstrates the versatility of that system across various dimensions and platforms.

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