Conn's "The Big Game" Sales Circular

This project demonstrates the ability to execute a high-impact thematic campaign within strict trademark constraints. Designed for the major retail sales period surrounding the Super Bowl, this newspaper insert required a creative workaround to circumvent the use of protected terms. I improvised a visual strategy that leaned heavily on football vernacular and bold, stadium-style aesthetics to clearly communicate the event's intent to consumers. The result was a compliant yet unmistakable 'Big Game' campaign that successfully drove high-volume sales for the home theater and furniture categories during a peak viewing season.