Conn's Brand Standards
This comprehensive guide was developed to serve as the foundational 'source of truth' for the Conn's HomePlus visual identity. I played a central role in codifying these standards to ensure a cohesive look and feel across a rapidly expanding retail footprint. By defining clear guidelines for logo usage, typography, color palettes, and mission statement application, this work empowered both internal teams and external vendors to maintain strict brand consistency. Establishing this solid framework was the critical first step that allowed us to scale the brand’s presence effectively across print, digital, and physical environments.