I developed a comprehensive suite of digital display assets to support Conn's HomePlus performance marketing goals across the web. This collection spans static placements for affiliate networks, promotional banners for sweepstakes, and dynamic, animated HTML5 banners for Criteo retargeting campaigns. My design approach focused on maintaining brand consistency across various IAB standard sizes while optimizing each asset for maximum click-through rates. Whether executing specific promotional graphics or complex motion-based retargeting ads, I ensured every digital touchpoint effectively drove traffic and conversion.