Conn's Seasonal Email Campaign: Spring Black Friday

This project highlights the email marketing strategy for the 'Spring Black Friday' grill event at Conn's HomePlus. My design approach focused on capitalizing on this major seasonal retail beat by creating high-urgency, product-focused layouts. I developed a visual hierarchy that prioritized key offers and premium product features to drive immediate click-throughs. The resulting campaign effectively balanced high-volume retail messaging with engaging lifestyle imagery to maximize customer engagement and conversion during a critical sales period.