Conn's Brand Campaign: Finance Is Not A Bad Word

This disruptive campaign aimed to redefine the stigma around retail financing by giving it a fun, bold, and approachable makeover. I served as a key creative partner in this massive collaborative effort, working directly with our external agency to evolve their initial concept. My role was to challenge the visual direction, refine the messaging, and ensure the execution was scalable across our entire retail footprint.

Agency Collaboration & Direction:

I pushed the creative execution beyond the original brief, turning a bold conceptual idea into a cohesive, market-ready campaign that resonated with our core demographic

Omnichannel Execution:

I oversaw the rollout of this campaign across a massive physical and digital ecosystem, ensuring strict brand consistency across in-store spatial graphics, digital display networks, and promotional print collateral.

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