Duquesne Brewing Mockups (UI/UX & Creative Direction)

As Art Director and UX Consultant for LiftedMedia, I led the digital revitalization of Duquesne Brewing Company, a historic brand founded in 1899. The challenge was to modernize their online presence without sacrificing the gritty, authentic character that defined their century-old legacy. I developed a visual strategy that balanced archival imagery and vintage typography with strict modern grid systems, ensuring the site felt immersive while remaining fully responsive. Beyond the interface design, I redefined the Information Architecture to prioritize user journeys and developed targeted website copy to strengthen the brand storytelling. Throughout the process, I collaborated closely with the development team, overseeing the implementation to ensure the final code matched the strategic vision.