Conn's Dynamic Digital Circular & Sales Assets
This collection represents a major strategic pivot for Conn's HomePlus marketing: the transformation of the traditional printed newspaper insert into a dynamic digital platform. I spearheaded the creative development of these high-impact motion graphics and digital banners, designed to retain the urgency of retail sales while engaging a modern digital audience. By shifting from static print to dynamic digital assets, we significantly enhanced the customer experience and modernized the brand's promotional delivery. This initiative was a measurable success, resulting in over $416,000 in annual cost savings while maintaining strong conversion rates through engaging, motion-driven storytelling.