2022 package update
2021 package update
2019 package update
Conn's Experiential Signage
This project focused on the design and strategic placement of experiential signage intended to attract and guide customers from the moment they entered the space. These high-level assets were positioned above standard sightlines to remain viewable from 20 feet or more, acting as key navigational anchors within the large retail footprint. My design approach prioritized 'evergreen' branding and high-level campaign messaging, ensuring these permanent fixtures consistently reinforced the brand identity while effectively directing the customer journey.