Conn's Brand Campaign: Finance Is Not A Bad Word
This disruptive campaign aimed to redefine the stigma around financing by giving it a fun, bold makeover at Conn's HomePlus. I served as a key creative partner in this massive collaborative effort, working hand-in-hand with our external agency to evolve their initial 'F-Word' concept. My role was to challenge and elevate the work, pushing the creative execution beyond the original brief to ensure maximum impact. Through this active collaboration, I helped refine the visual direction and messaging, turning a bold idea into a cohesive, market-ready campaign that resonated with our audience.