Conn's Grand Opening Market Launch
This project supported the strategic market entry for a new Conn's HomePlus location in San Marcos, TX. To ensure a high-impact debut, I designed a premium double-gatefold newspaper insert that served as the centerpiece of the Grand Opening campaign. Utilizing the expansive four-page spread, I created a layout that maximized visual real estate to showcase doorbuster deals and celebrate the new store location. This large-format print piece played a critical role in generating local buzz, driving immediate foot traffic, and securing a successful opening weekend for the new market.