Conn's Home Services Floor Display

This project involved designing a freestanding informational display to highlight specialized home services available at select Conn's HomePlus locations. The primary objective was to bridge a critical awareness gap, as many customers remained unaware of these unique offerings unless directly pitched by a sales associate. I created a high-visibility, self-service information point that acted as a 'silent salesperson,' clearly outlining the service menu and value proposition. By bringing these intangible add-ons to the forefront of the floor layout, the design allowed customers to educate themselves, effectively driving interest and supporting the sales team's upsell efforts.