Improvemint Financial Environmental Graphics

This project marked the visual launch of Improvemint Financial, the dedicated financing arm of Conn's HomePlus. I was responsible for developing the initial environmental signage system that established the new brand’s physical presence within the retail space. The design challenge was to create a distinct, approachable visual identity that distinguished these financial services from the general retail floor while maintaining a cohesive connection to the parent company. The resulting signage provided clear navigation and helped instill a sense of trust and clarity during the customer financing journey.