This collection represents a key strategic pivot in marketing distribution for Conn's HomePlus. As the brand transitioned away from traditional newspaper inserts, I developed these direct-to-store promotional flyers to maintain physical customer touchpoints while optimizing media spend. Serving as a crucial bridge between legacy print advertising and our eventual digital transformation, these assets required high-density merchandising layouts designed specifically for on-site distribution. The result ensured that walk-in traffic had immediate access to the latest doorbuster offers and financing promotions during this transitional phase.