Elevating the B2B Event Experience
Trade shows require immediate visual impact and clear, concise communication. For this freelance initiative, I managed both the content strategy and the visual execution. My goal was to translate Insurance One's core identity into a premium, unified physical footprint. By developing the targeted booth copy and establishing a cohesive design system across multiple touchpoints, I ensured the brand commanded attention in a crowded exhibition environment.
Content Strategy & Copywriting: I developed the overarching messaging hierarchy for the event footprint, ensuring the copy was punchy, value-driven, and highly readable from the trade show floor.
Pull-Down Banner & Tablecloth: Designed for maximum visibility, the vertical banner served as the primary anchor for the booth space, while the branded tablecloth completed the environmental graphic system.
Modular Print Collateral: I designed a horizontal take-away flyer to provide tangible, high-value information for potential leads. Later, I adapted this horizontal layout into a vertical format for a targeted magazine publication, demonstrating the flexibility and scalability of the initial design system.
