Kingdom Brothers / Reel Men Identity
Spearheaded the strategic merger and visual rebranding of two distinct church small groups into a unified ministry: Kingdom Brothers, Reel Men. The challenge was to create a cohesive brand that represented both sides of the group's mission, fostering connection through recreational activities ('dude stuff') while driving deep spiritual growth and accountability. The resulting identity signals a strong, inviting community where men are challenged to sharpen one another. Since the rebrand, the unified identity has fostered significant community growth, supporting bi-monthly engagement events and annual retreats that challenge members to become better husbands, fathers, and leaders.