Interactive Space: Driving Organic Social Engagement
This project focused on bridging the gap between the physical church environment and digital community engagement. I designed a strategic "foot selfie" floor graphic to serve as a low-friction entry point for attendees to interact with the brand and share their Sunday experience on social media.
The graphic utilized bold, stadium-style typography and a clear call to action, encouraging attendees to tag friends who were not present. This tactical execution transformed a standard hallway into an active marketing tool, driving organic reach and fostering a sense of community through shared digital content.
