Conn's Organic Social Media Content & Strategy
I led the creative direction and production for organic social media initiatives across TikTok, Snapchat, and Meta. My focus was on translating corporate brand messaging into authentic, 'native-style' content that resonated with mobile-first audiences. Leveraging current platform trends, I executed and oversaw high-impact motion graphics designed to stop the scroll and drive meaningful engagement. This role involved a hybrid of hands-on design and team leadership, delivering a consistent stream of assets that fostered deeper community connection and strengthened brand loyalty.