Conn's Paid Media & Performance Creative

This collection features high-performance creative assets designed for paid media campaigns across PMAX, Online Video (OLV), TikTok, Snapchat, and Meta. Unlike organic content, these assets were specifically engineered to drive immediate conversion and maximize campaign ROI. I directed and executed a mix of static and motion assets, ensuring each piece was optimized for its specific platform while maintaining a cohesive brand voice. By collaborating closely with performance marketing teams, I produced data-informed creative that captured attention quickly and delivered measurable business results.