Stryker Website Mockups (UI/UX & Creative Direction)
As Art Director and UX Consultant for LiftedMedia, I led the digital strategy and UI/UX design for Stryker Directional, a specialized client in the energy sector. The objective was to translate complex industrial capabilities into a streamlined, user-friendly digital experience. I developed high-fidelity mockups to define the site’s Information Architecture (IA) and visual hierarchy, ensuring intuitive navigation for technical audiences. Throughout the build, I oversaw the visual implementation, collaborating closely with the development team to guarantee the final coded product aligned perfectly with the creative vision.