Conn's Fleet Vehicle Branding & Execution

This project involved the design, creative direction, and implementation of vehicle wraps across the extensive Conn's HomePlus fleet of delivery trucks and service vans. My work focused on guiding the brand's visual evolution for its most visible physical asset. The 'before and after' comparison of the service van wrap, both designed by me years apart, illustrates how the mobile identity shifted to align with updated marketing strategies and aesthetic goals. This process required translating the evolving brand voice into an impactful, functional mobile design and ensuring precise, large-format production and application across hundreds of vehicles with unique physical constraints like doors and rivets. The final result maximized brand awareness and created a consistent, high-impact mobile presence across the entire market footprint.