Conn's Custom Storefront Graphics

This project involved the design and execution of a custom large-format window installation for a unique Conn's HomePlus storefront featuring extended front and side elevations. The challenge was to adapt the overarching 'Breakthrough' brand campaign to fit this non-standard architectural layout. I developed a bespoke graphic solution that balanced high-level brand storytelling with strategic product merchandising, transforming the building's exterior into a massive billboard that maximized street-level visibility and drove foot traffic.