Peak Season Execution: High-Density Merchandising
For multiple consecutive years, I managed the layout design and print production for the retail calendar's most critical deliverable: the Black Friday and Cyber Monday circulars.
The core challenge required balancing high-density product merchandising with a clear visual hierarchy. I ensured high-value doorbuster offers stood out immediately while maintaining strict readability across hundreds of SKUs. Executing these complex, large-scale print layouts consistently drove urgency and floor conversion under the most demanding production deadlines of the year.
Strategic Evolution: