Conn's Black Friday & Cyber Monday Circulars
For multiple consecutive years, I led the layout design and production for the retail calendar's flagship deliverable: the Black Friday and Cyber Monday sales circular. These high-stakes, multi-page inserts served as the primary drivers for the company's peak revenue periods annually. The design challenge required balancing high-density product merchandising with clear visual hierarchy, ensuring that 'doorbuster' offers stood out immediately while maintaining readability across hundreds of SKUs. This ongoing responsibility demonstrates my ability to consistently execute complex, large-scale print layouts that drive urgency and conversion under strict production deadlines.